Research on intellectual property strategy to promote the development of tourism branding in China

From the perspective of innovation, current issue China’s tourism development is insufficient branding, which leads to homogeneity phenomenon goods and services. As intellectual property system stimulates creativity protects this article suggests that above-mentioned problem can be solved by effective strategy, namely creating distinctive identities through trademark protection use, raising qualities brands use geographical indication (GI). Specifically, firstly proposes IP Strategy active registration, timely opposition invalidity, trademarks. Secondly, it sufficient GIs.